April 16, 2004

What's schadenfreude in French?

Okay, this is pretty funny.

PORT ANGELES, WA: Tom Bihn, a Port Angeles-based company that designs, manufactures and sells laptop bags, messenger bags, backpacks and briefcases, has garnered worldwide media attention this week after a Web blog posted the contents of the label sewn into most bags.

The inside label carries instructions on washing and caring for the bags. Because the bags are sold in Canada, the instructions are also printed in French. The French version, however, contains an additional phrase: "NOUS SOMMES DESOLES QUE NOTRE PRESIDENT SOIT UN IDIOT. NOUS N'AVONS PAS VOTE POUR LUI."

There's a photo here in the weblog mentioned above [spare yourself -- don't bother with the comments]. The manufacturer, Tom Bihn, has a full explanation on their website.

Posted by madhava at April 16, 2004 12:49 PM
Comments

A full explanation that I don't buy for a second. While I understand why they spun out a (semi-)believable story about the origin of the label, I kinda wish that the company had simply stated to critics that the french instructions weren't for them.

Posted by: beltzner at April 16, 2004 12:55 PM